A New Digital Platform for The Home Depot’s Retail Media Network

The Ask

Over the past four years, Orange Apron Media has grown into a powerful retail media network offering innovative marketing solutions and unmatched support for brand partners. As the network expanded, Orange Apron Media needed a digital destination that reflected its sophistication, organized campaign resources and guided advertisers through The Home Depot’s media ecosystem.

Porchlight was engaged to lead the strategy, design and development of a new website that would elevate Orange Apron Media’s digital presence, streamline user engagement and bring the network’s bold identity to life. The goal was to create a platform that clearly communicated Orange Apron Media’s value, capabilities and leadership within retail media.

The Work

In collaboration with the agency Trade School, Porchlight designed and developed a comprehensive web experience that launched in tandem with InFronts 2025. From discovery to launch, the project brought together digital strategy, user experience design and content development to position Orange Apron Media as a leader in the retail media landscape. Key initiatives included:

• Discovery and Research – Conducted competitor analysis, stakeholder interviews and UX planning to inform structure, navigation and content hierarchy
• Creative Brief and Strategic Alignment – Developed a detailed creative brief and scope to align all internal and external teams around shared goals
• Website Design and Development – Designed six custom page templates for a 30+ page website combining clean visuals, purposeful navigation and a modern layout
• Content Strategy and Copywriting – Crafted clear, compelling headlines and copy to tell the Orange Apron Media story and engage media partners
• Visual and Interactive Design – Integrated client-supplied photography and video with interactive elements to bring energy and motion to the experience
• SEO and Optimization – Edited and optimized copy to improve discoverability and search performance
• Responsive Design and CMS Build – Developed a WordPress site with custom CSS to ensure seamless performance across all devices and browsers
• Quality Assurance and Launch – Conducted comprehensive QA testing to ensure a polished, reliable user experience

The Results

The new OrangeApronMedia.com empowers advertisers with the tools and insights they need to plan, optimize and succeed within The Home Depot’s retail media ecosystem. The site delivers structure, clarity and confidence, showcasing Orange Apron Media’s growing influence in the retail media space.

Porchlight’s partnership with Orange Apron Media delivered:

• A digital experience that clearly communicates Orange Apron Media’s mission and value to advertisers
• A user-friendly platform built to support growth and adaptability as the network evolves
• A bold, sophisticated web presence that aligns with The Home Depot’s brand and positions Orange Apron Media for continued success

By blending strategic planning, storytelling and seamless design, Porchlight helped Orange Apron Media create a platform that not only elevates its brand, but also strengthens its role as a trusted media partner within The Home Depot ecosystem.