Raising the Bar for Retail: The Keter Stronghold Shed

The Ask

Keter, a global leader in durable outdoor storage and lifestyle solutions, partnered with Porchlight to elevate its digital presence and redefine the online shopping experience for the launch of its new Stronghold Shed. The goal was to create a best-in-class Product Information Page (PIP) for HomeDepot.com that would stand out across the home improvement category.

This initiative focused on developing a cohesive, content-rich experience integrating optimized imagery, storytelling and enhanced product details to engage shoppers, strengthen brand perception and drive conversion. Keter wanted to not only launch a product, but also set a new benchmark for how the brand communicates value and quality online.

The Work

Porchlight brought together strategic insight, digital design and content development to create a PIP experience that blended data-driven storytelling with retailer requirements. Key initiatives included:

• Discovery and Research – Conducted in-depth audits of Keter’s existing content, competitor pages, and industry benchmarks to identify improvement opportunities and define success metricsn
• Brand Audit and PIP Report Card – Assessed Keter’s online presence to ensure alignment between in-store and digital experiences, providing a clear roadmap for enhancement
• Creative Strategy and Visual Storytelling – Designed an engaging 10-tile image sequence using rollovers, silhouettes, environmental photography, and spider graphics to highlight product functionality and lifestyle appeal
• Content Optimization and SEO – Performed keyword and competitive analysis to inform copy development, ensuring content was both search-optimized and customer-centric
• Template and System Design – Created consistent, scalable templates for rollout across Keter’s full shed portfolio, ensuring efficiency and brand cohesion across future launches
• Rich Media Integration – Developed a video and interactive content strategy to enhance engagement and conversion

The Results

The updated product experience positioned Keter as a digital category leader. The Stronghold Shed became the #1 selling shed on HomeDepot.com, outperforming expectations and setting a new internal standard for online product presentation.

Porchlight’s partnership with Keter delivered:

• A measurable increase in product page engagement and conversion
• A scalable digital framework for future launches across the Keter portfolio
• A cohesive and elevated brand presence that connects in-store and online experiences

By combining strategic insight, visual storytelling and performance-driven content, Porchlight helped Keter strengthen its retail presence and set a new standard for digital excellence in the home improvement space.