Today’s marketing teams look nothing like they did before the internet, email, ecommerce or social media. In fact, many look different than they did just two years ago before the pandemic. Suffice it to say, the goals, targets and tactics that are the foundation of marketing strategy are becoming squirrely. As we write this white paper, disruptions in the global…
For those of us in retail, the advent of shopper data is one of the most valuable developments of the digital age. Thanks to cookies, IP addresses, subscriptions and social media, we now know more about consumer behavior and patterns than any other time in history. Although most retail platforms haven’t developed fully personalized shopping experiences for the individual, we…
Here’s a bit of news that’s not really new: The way we shop has changed. You knew that, right? You probably also know that we’re six months into a global pandemic that has most people working from home, dining in and shopping almost entirely online. The growth of eCommerce is not news. Nor is the fact that more and more…
