In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As marketing professionals, we need to guide them on a journey – the buyer journey – from the initial spark of inspiration to the moment they become loyal brand advocates. This journey unfolds in four distinct stages, each requiring a unique approach to messaging and connection….

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. And one of the recent game-changers in the digital realm is the rise of ad blockers. These tools empower users to take control of their online experiences by filtering out intrusive ads. While this may initially seem like a challenge for marketers, it presents a remarkable…

In the bustling marketplace of home improvement marketing, standing out means not just being seen, but also being remembered. When traditional text and images can no longer shoulder this task, it’s time for video marketing to take center stage. Through video, brands become storytellers, educators and trusted advisors, offering a window into their products’ real-world applications and emotional resonance. The…

Imagine this: Your potential buyers are browsing the aisles of a home improvement store, overwhelmed by a sea of power tools and hardware, unsure where to begin their next project. Suddenly, a display catches their eye – vibrant signage showcasing a beautifully renovated living space accompanied by clear steps and product recommendations. This, my friends, is the power of beginning…

In the competitive landscape of marketing, particularly within the home improvement sector, differentiating your brand goes beyond making noise – it’s about creating resonance. Crafting personas is a strategic approach that enables your brand to connect with your audience on a personal level, ensuring your message isn’t just heard but felt. This guide is designed for marketing professionals looking to…

Home improvement brands face a crucial question in the digital marketplace: How can a brand reach potential customers in an ever-developing online landscape? Thankfully, you’ve got two options: paid advertising and organic SEO. Which is better? Think of it this way: Imagine building your dream home online. You can’t build with just one tool, like a hammer or a paintbrush;…

A year after posting our blog Who’s a Star? A Brand’s Guide to Ratings and Reviews, we decided to repost it since it’s now more prescient than ever. Why? With the economy’s recent fluctuations, our clients have been asking us how they can make their marketing dollars stretch even further. Our number one recommendation is getting on top of their ratings and…

One of the main reasons clients reach out to Porchlight is our industry knowledge, which comes in handy for brands entering the home improvement market. As home improvement continues to outperform other retail sectors, more and more products are seeking inroads. And smart brands know that entering a new market requires strategy.  While there are many reasons to consider market…

It seems like we just can’t stop talking about the pandemic and its effect on commerce. In the retail universe, it’s a bit like the big bang, complete with cascading ripple effects, like the massive shift to eCommerce that gave certain retailers a massive advantage. Sure enough, retailers are leveraging their massive online traffic to attract advertising revenue. It’s called…

A lot of clients come to Porchlight looking for help with digital marketing for their home improvement brand or product. And a big chunk of those clients have tight budgets. So, there comes a point – early in the relationship – where we have to prioritize. We have to eliminate some digital marketing channels in favor of others that are…