Today’s marketing teams look nothing like they did before the internet, email, ecommerce or social media. In fact, many look different than they did just two years ago before the pandemic. Suffice it to say, the goals, targets and tactics that are the foundation of marketing strategy are becoming squirrely. As we write this white paper, disruptions in the global…

Picture walking into a big-box retailer in search of a product. Easy enough, eh? Well, let’s keep going. This particular trip has you seeking a non-routine product. So, you’re heading to the shelf in search of some information and clarity. Maybe you are a novice in the category, and you need a lot of answers. Maybe you’re familiar with the…

How to Work with an Agency In the final post of our three-part series on working with an agency, we’re back to discuss how to get the most out of your agency partnership. There are lots of great articles on this topic, and we’re quoting a few that are worth reading in-depth. But, if you only have so much time,…

When to Work with an Agency  In our last post, we talked about why it makes sense to hire an agency for creative work. Specifically, those reasons include experience, talent, perspective and efficiency. But what kind of projects make the most sense to outsource? The simplest answer is that it depends, and an easy way to tell if you need…

For many companies, be they brands, small businesses or corporate enterprises, hiring out for creative services is a tricky proposition. Immediate negative thoughts may come to mind, such as losing control of your project, having to explain your services to non-experts, dealing with feedback, timing, quality control and, of course, staying on budget. But, none of those negative thoughts need…

Ever been to a party or a networking event and wound up talking to someone who just couldn’t hit the conversational ball back? Ever met someone who did a lot of talking without ever really saying anything meaningful or interesting? How about getting cornered by someone who always turned the conversation back to them? The point here isn’t to disparage…

Here’s a bit of news that’s not really new: The way we shop has changed. You knew that, right? You probably also know that we’re six months into a global pandemic that has most people working from home, dining in and shopping almost entirely online. The growth of eCommerce is not news. Nor is the fact that more and more…

Have you ever been stuck with a tough decision between two great options? A/B testing could be the solution you’ve been searching for to making the best choice. Though it might seem self-explanatory, let’s cover three key questions and answers to fully explain A/B testing. What is A/B testing? A/B testing is used to compare two versions of a marketing…

With summer in full swing, it can be hard to take your mind off of cool drinks by the pool, let alone delve into marketing strategies catering to various types of shoppers. Here are a few tips to effectively market digitally and traditionally to common shopper types. Or, feel free to use it to help find out what type of…

Today, we’re covering an extremely important and much buzzed about topic: SEO and SEM. If you aren’t yet acquainted with these marketing practices, let today be your last day in the dark. In order to gain and retain clients, familiarizing yourself with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a must. Although SEO and SEM are technically…