The home improvement industry is moving into a period of steadier demand, but shoppers are more picky and selective than ever. Growth in 2026 will come from brands that plan ahead, sharpen their messaging, and show up with stronger digital and in-store performance. Here are the top six strategies that will matter most as you prepare for the year ahead….

Artificial Intelligence (AI) in Our Everyday Work Artificial intelligence once felt like something on the horizon. Today, it already shapes how we work, create and connect. In marketing, AI tools help teams sort through information faster, spot patterns, and support more relevant content and campaign decisions. At Porchlight, we treat AI as a helper not a replacement. It gives us…

Professional contractors have different needs than everyday DIY customers. They’re busy, they’re working on multiple jobs at once and their time is money. When they visit your website, they expect speed, clarity and tools that help them get back to the jobsite faster. Suppliers and manufacturers that deliver these digital experiences earn loyalty – and repeat orders. Why the Pro…

As generational preferences shift, so do the marketing strategies that home improvement brands need to adopt. Millennials and Gen Z are not only significant consumers, but also influencers shaping retail expectations. Understanding their values, spending habits, and preferred marketing channels is key for suppliers and manufacturers that want to connect effectively and drive loyalty. To better understand these shifts, it…

As the holiday season approaches, home improvement brands and product suppliers have a unique opportunity to capture the attention of homeowners eager to refresh their living spaces. With the right strategies, you can turn this festive time into a powerhouse for boosting sales. Imagine your products featured in seasonal campaigns and promotions that motivate customers to start DIY projects or…

In today’s digital-first retail environment, your website isn’t just a storefront – it’s your brand’s handshake, sales pitch and service desk all rolled into one. For home improvement brands, user experience (UX) is especially critical. Whether customers are browsing for inspiration, researching how-to content or comparing products for a big project, a seamless, intuitive site experience builds trust – and boosts…

Short-form video has transformed how consumers discover, shop and engage with content, especially in the home improvement space. Platforms like TikTok and Instagram Reels are no longer just for dance trends and viral memes; they’ve become powerful tools for brands to reach younger audiences, build awareness and inspire DIYers in under 60 seconds. For home improvement brands, this is an…

There’s no doubt that the digital age has completely transformed the retail landscape. But while shoppers are bombarded with online ads, QR codes, interactive screens, etc., their final decision often happens in a physical space: the shelf. Here, brands have a fleeting opportunity to grab consumers’ attention and convince them to choose their products. This is where print expertise acts…

Imagine pouring countless hours into crafting the perfect blog post only to see it buried deep within the vast expanse of the internet. To ensure your home improvement content reaches its target audience, it’s essential to master the art of search engine optimization (SEO). Why Does SEO Matter? SEO is akin to a map that guides potential customers directly to…

Imagine your home improvement brand blasting its message across a stadium filled with thousands, hoping a few catch wind of it. Now, visualize a cozy living room where you connect directly with passionate DIY enthusiasts, sharing tips and celebrating their projects. Which scenario feels more impactful? That’s the difference between traditional influencer marketing and the rising star: micro-influencers. Why Micro…