In today’s home improvement landscape, the line between do-it-yourself (DIY) and do-it-for-me (DIFM) shoppers has never been more pronounced – or more important for retailers to understand. Each group brings a distinct mindset, set of expectations and purchase behavior. Brands that recognize these differences and create strategies tailored to both will be the ones that win loyalty, drive revenue and…

Lowe’s Q1 2025 earnings reflect a steady foundation for continued growth, bolstered by momentum in its Pro business, rising online sales, and a customer experience strategy that’s earning recognition and results. Despite some expected seasonal headwinds early in the quarter, Lowe’s outperformed earnings expectations and reaffirmed its outlook for the year, signaling long-term confidence in the home improvement sector. Inside…

The Home Depot kicked off fiscal 2025 with strong momentum, reporting Q1 results that reinforce its leadership in the home improvement space and its ability to adapt and innovate, even in the face of external challenges. Positive Momentum, Strong Sales Performance Home Depot reported $39.9 billion in sales for the first quarter of fiscal 2025, exceeding Wall Street expectations of…

The Home Depot recently hosted its second annual InFronts event in Atlanta, unveiling significant advancements in its retail media network Orange Apron Media. This year’s conference introduced the concept of Return on Marketing Objectives (ROMO), aiming to provide advertisers with a more comprehensive framework for evaluating campaign effectiveness beyond traditional Return on Ad Spend (ROAS). ​ Key Highlights from InFronts 2025…

Practically mimicking rival Home Depot’s earlier earnings release, Lowe’s Q4 2024 earnings featured increased sales but a continued caution against falling sales for bigger remodeling projects as consumers are waiting because of higher interest rates and lower financial confidence. But the Pro business and an extra week in the fiscal year all led to increased sales, including positive comparable same-store…

The Home Depot reported better-than-expected Q4 2024 earnings, but guidance for 2025 was lowered to only 2.8% sales growth. Fiscal 2024 yearly statistics were also released, and while the extra week in the fiscal calendar helped, the ongoing pressure on large remodeling projects from high interest rates and low consumer confidence was also evident. Further details from the call include:…

The home improvement industry is poised for transformative growth in 2025, driven by evolving customer demands, technological advancements and the rising influence of professional contractors (the Pro segment). Businesses that understand and adapt to these trends will thrive and set new benchmarks in an increasingly competitive landscape. Here are the top three trends shaping the future of home improvement. 1….

Lowe’s Q3 2024 earnings release was comparable to what their rival The Home Depot reported last week – increased sales but a caution against falling sales, particularly for bigger remodeling projects as consumers are waiting because of higher interest rates. But outdoor DIY projects, the Pro business, hurricane recovery efforts and strong online shopping numbers all led to increased sales….

The Home Depot exceeded expectations and saw quarterly sales rise 6% year over year as their SRS Distribution acquisition, hurricane-related recovery efforts and better-than-expected weather in many parts of the country led to increased home improvement supply demand. However, Home Depot cautioned that consumers are still waiting on doing more significant projects as they wait for lower interest rates in…

As one of the leading names in home improvement retail, Lowe’s second quarter 2024 earnings release was in line with what rival The Home Depot reported last week – homeowners continue to wait on taking on bigger home improvement renovations in favor of smaller, more cost-effective projects. Lowe’s beat second-quarter earnings expectations, but sales fell 5.5%, and comparable same-store sales…