These days, retailers are nervous and with good reason. The COVID-19 pandemic caused consumer behavior and technology to leap forward. Many retailers are struggling, while the Amazons and Instacarts of the world have charged ahead. The Amazon effect is rippling through our economy at lightning speed. It’s changing technology, raising expectations and turning retail inside out. After the upheaval of…
If you’ve read any of our articles on ecommerce, you know that we’re adamant about the role of photography in the online shopping experience. High-quality imagery provides consumers with a pre-purchase experience. When that experience is positive, it can lead to sales, good reviews and even loyal fans. Photography and video combined are what we refer to as digital assets….
From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…
A Simple Framework for Home Improvement Brands In the modern home improvement landscape, strategic adaptability is the name of the game. Brands are quickly learning to pivot in response to evolving consumer behaviors, which are pointing in favor of a hybrid shopping experience and one that blends retail and ecommerce in ever-changing proportions. Smart brands have embraced this omnichannel evolution,…
How long has it been since your last online purchase? If you’re like most people, the answer ranges from minutes to hours. If you have a smartphone, you know that any moment can be a consumer moment. If you have any digital subscriptions, you might be buying something right now. These days, you can buy things anytime, anywhere, with a…
