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B2B/B2C Fluency – Why it’s Critical for Home Improvement Retail

The retail industry is a two-headed beast. One head speaks the language of business, the other speaks the language of consumers. Getting products through this complex creature requires speaking both languages without missing a beat. That’s what we call B2B/B2C fluency, and it’s an essential skill for getting in and succeeding in retail. Because every product in retail has to be...
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