Optimize Your Online Presence with Our Best Practices for eCommerce Imagery

      /  6 Minute Read

    If you’ve read any of our articles on ecommerce, you know that we’re adamant about the role of photography in the online shopping experience. High-quality imagery provides consumers with a pre-purchase experience. When that experience is positive, it can lead to sales, good reviews and even loyal fans. Photography and video combined are what we refer to as digital assets….

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    How Often Do Rebrands Happen in the Home Improvement Industry?

      /  8 Minute Read

    From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

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    Define Your Online Marketing Priorities

      /  2 Minute Read

    A Simple Framework for Home Improvement Brands In the modern home improvement landscape, strategic adaptability is the name of the game. Brands are quickly learning to pivot in response to evolving consumer behaviors, which are pointing in favor of a hybrid shopping experience and one that blends retail and ecommerce in ever-changing proportions. Smart brands have embraced this omnichannel evolution,…

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    Who’s driving the future of ecommerce? Surprise…it’s not the retailer.

      /  6 Minute Read

    How long has it been since your last online purchase? If you’re like most people, the answer ranges from minutes to hours. If you have a smartphone, you know that any moment can be a consumer moment. If you have any digital subscriptions, you might be buying something right now. These days, you can buy things anytime, anywhere, with a…

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    Best Practices for Private Label Merchandising

      /  4 Minute Read

    On a recent store walk with a client, the topic of shelf space came up, and the question was posed as to where private label products belong in that equation. It may seem like private label brands are all over the place and, like this client, you may be wondering why. The easy answer is that it depends. But, fortunately,…

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