As one of the leading names in home improvement retail, Lowe’s sales performance points to overarching movements and trends in the industry. The retailer’s first quarter 2024 earnings release confirmed that there is still upside in the market as sales performed as expected, confirming the opportunity to focus more on affordable home improvement projects. The retailer’s investments in operational improvements…

As the leading home improvement retailer, The Home Depot’s performance serves as an indicator for broader industry trends and movements within the home improvement sector. The retail giant’s earnings report for the first quarter of 2024 offered a glimpse into the state of home improvement.  Q1 2024 Sales and Comparable Sales Key Takeaways for Home Improvement Brands Product Categories Key…

ESG (environmental, social and governance) are interconnected concepts that go beyond maximizing financial returns by urging businesses to consider their impact on the planet, their employees and the communities they operate within. As climate change concerns deepen, and social equity becomes more important to our society, many companies are formalizing ESG programs to ensure intentional efforts protect their current and…

We recently attended InFronts, The Home Depot’s inaugural Marketing Summit where the home improvement giant dives into consumer insights, media trends and the home improvement market. The Home Depot announced that they have rebranded Retail Media+ to Orange Apron Media, evidencing the strength and value of their brand equity. We’re excited to share insights from this exciting summit and rebranding effort to…

As home improvement enthusiasts ourselves, we’re always monitoring the pulse of the industry. Recently, Lowe’s released its Q4 2023 earnings report, offering valuable insights into the current state of the home improvement market. While financial reports might seem like dense jungles of numbers, we’re here to help you navigate the key takeaways and understand what they might mean for the…

As home improvement marketing specialists at Porchlight, we have to monitor industry trends closely. So, when Home Depot, the leading home improvement retailer, releases its quarterly earnings report, we listen. The recent Q4 2023 report offers valuable insights into consumer behavior, market trends and potential implications for home improvement brands regarding marketing strategies. Let’s delve into the key takeaways. Sales…

Unless you’ve been living under a wi-fi-less rock for the past six months, you’ve definitely heard about ChatGPT. The AI chatbot has hundreds of functions – and there are about as many opinions on it, too. The takes have been coming fast and furious: It’s scary! It’s going to replace human workers and take our jobs! It’s making us lazy! It’s…

If you’re selling with a home improvement retailer and want to increase your sales, we’ve got some good news for you. In-store associates are a secret weapon that can help guide customers to your product, make personal connections and close the deal. They are the ones who stock the shelves, answer customer questions and are often the deciding factor in…

Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…

Seasonality is a term we use to describe the routine peaks and valleys in annual retail sales and traffic. Seasonality originated in the grocery industry where variety was tied to seasons, and timely promotion was a competitive advantage. Then, as global markets delivered year-round abundance, growing cycles became irrelevant, and retailers had to find new ways to promote variety and…