Seasonality is one of the strongest forces shaping shopper behavior in home improvement. Consumer needs shift month by month and retailers build their merchandising plans around predictable demand cycles. Brands that understand these seasonal trends and plan marketing around them have a clear advantage in visibility and sell through. A strong annual marketing calendar does more than schedule promotions. It…

If 2025 felt noisy, 2026 is going to feel crowded. Home improvement shoppers still want inspiration online, reassurance before they buy and expertise when a project gets real. The brands that win will stop chasing every new tactic and instead commit to three durable moves: reset social for a saturated feed, double down on permission-based email and build real AI…

The home improvement industry is moving into a period of steadier demand, but shoppers are more picky and selective than ever. Growth in 2026 will come from brands that plan ahead, sharpen their messaging, and show up with stronger digital and in-store performance. Here are the top six strategies that will matter most as you prepare for the year ahead….

Artificial Intelligence (AI) in Our Everyday Work Artificial intelligence once felt like something on the horizon. Today, it already shapes how we work, create and connect. In marketing, AI tools help teams sort through information faster, spot patterns, and support more relevant content and campaign decisions. At Porchlight, we treat AI as a helper not a replacement. It gives us…

Lowe’s released its Q3 results for the period ending October 31, 2025, and it’s a mixed performance. The company posted a solid profit but fell short on sales and lowered its full year earnings outlook. But while consumer demand for large remodeling projects remains slow, Lowe’s continues to gain traction with Pro customers and in online channels, two areas that…

The Home Depot reported Q3 results for the period ending November 2, 2025, showing modest revenue growth but falling short on earnings and offered a cautious outlook for the year.  Inside the Results Why the Performance Fell Short The company cited several headwinds: Outlook and Implications for Suppliers and Brands The Home Depot revised its full year adjusted EPS guidance…

Lowe’s delivered a standout Q2 performance that caught attention in the home improvement sector. Strong execution, strategic Pro investments and a confident outlook paved the way for growth opportunities ahead. Adjusted earnings per share came in at $4.33, beating the $4.23 consensus estimate. Net income reached $2.4 billion. Revenue totaled $23.96 billion, aligning with forecasts and reflecting a 1.1% comparable…

Home Depot delivered steady results in Q2 2025, with signs of resilience even amid macroeconomic headwinds and high borrowing costs. Here’s what stood out for home improvement brands: Sales totaled $45.28 billion, up 4.9% year-over-year. Comparable store sales rose 1% overall, with 1.4% growth in U.S. stores, a reassuring sign of consistent core demand. Adjusted earnings per share came in…

In today’s home improvement landscape, the line between do-it-yourself (DIY) and do-it-for-me (DIFM) shoppers has never been more pronounced – or more important for retailers to understand. Each group brings a distinct mindset, set of expectations and purchase behavior. Brands that recognize these differences and create strategies tailored to both will be the ones that win loyalty, drive revenue and…

Lowe’s Q1 2025 earnings reflect a steady foundation for continued growth, bolstered by momentum in its Pro business, rising online sales, and a customer experience strategy that’s earning recognition and results. Despite some expected seasonal headwinds early in the quarter, Lowe’s outperformed earnings expectations and reaffirmed its outlook for the year, signaling long-term confidence in the home improvement sector. Inside…