The home improvement industry is moving into a period of steadier demand, but shoppers are more picky and selective than ever. Growth in 2026 will come from brands that plan ahead, sharpen their messaging, and show up with stronger digital and in-store performance. Here are the top six strategies that will matter most as you prepare for the year ahead….

Artificial Intelligence (AI) in Our Everyday Work Artificial intelligence once felt like something on the horizon. Today, it already shapes how we work, create and connect. In marketing, AI tools help teams sort through information faster, spot patterns, and support more relevant content and campaign decisions. At Porchlight, we treat AI as a helper not a replacement. It gives us…

Lowe’s released its Q3 results for the period ending October 31, 2025, and it’s a mixed performance. The company posted a solid profit but fell short on sales and lowered its full year earnings outlook. But while consumer demand for large remodeling projects remains slow, Lowe’s continues to gain traction with Pro customers and in online channels, two areas that…

The Home Depot reported Q3 results for the period ending November 2, 2025, showing modest revenue growth but falling short on earnings and offered a cautious outlook for the year.  Inside the Results Why the Performance Fell Short The company cited several headwinds: Outlook and Implications for Suppliers and Brands The Home Depot revised its full year adjusted EPS guidance…

Lowe’s delivered a standout Q2 performance that caught attention in the home improvement sector. Strong execution, strategic Pro investments and a confident outlook paved the way for growth opportunities ahead. Adjusted earnings per share came in at $4.33, beating the $4.23 consensus estimate. Net income reached $2.4 billion. Revenue totaled $23.96 billion, aligning with forecasts and reflecting a 1.1% comparable…

Home Depot delivered steady results in Q2 2025, with signs of resilience even amid macroeconomic headwinds and high borrowing costs. Here’s what stood out for home improvement brands: Sales totaled $45.28 billion, up 4.9% year-over-year. Comparable store sales rose 1% overall, with 1.4% growth in U.S. stores, a reassuring sign of consistent core demand. Adjusted earnings per share came in…

In today’s home improvement landscape, the line between do-it-yourself (DIY) and do-it-for-me (DIFM) shoppers has never been more pronounced – or more important for retailers to understand. Each group brings a distinct mindset, set of expectations and purchase behavior. Brands that recognize these differences and create strategies tailored to both will be the ones that win loyalty, drive revenue and…

Lowe’s Q1 2025 earnings reflect a steady foundation for continued growth, bolstered by momentum in its Pro business, rising online sales, and a customer experience strategy that’s earning recognition and results. Despite some expected seasonal headwinds early in the quarter, Lowe’s outperformed earnings expectations and reaffirmed its outlook for the year, signaling long-term confidence in the home improvement sector. Inside…

The Home Depot kicked off fiscal 2025 with strong momentum, reporting Q1 results that reinforce its leadership in the home improvement space and its ability to adapt and innovate, even in the face of external challenges. Positive Momentum, Strong Sales Performance Home Depot reported $39.9 billion in sales for the first quarter of fiscal 2025, exceeding Wall Street expectations of…

The Home Depot recently hosted its second annual InFronts event in Atlanta, unveiling significant advancements in its retail media network Orange Apron Media. This year’s conference introduced the concept of Return on Marketing Objectives (ROMO), aiming to provide advertisers with a more comprehensive framework for evaluating campaign effectiveness beyond traditional Return on Ad Spend (ROAS). ​ Key Highlights from InFronts 2025…