If you’ve been around Porchlight for any period of time, you’ve heard the phrase, “In retail, every product has to be sold twice.” Even though most products are designed for consumers, we know all too well that retail is a B2B2C world. Before a product ever reaches a shelf, it’s been purchased by a retail merchant. For this reason, merchants…

From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

A Simple Framework for Home Improvement Brands In the modern home improvement landscape, strategic adaptability is the name of the game. Brands are quickly learning to pivot in response to evolving consumer behaviors, which are pointing in favor of a hybrid shopping experience and one that blends retail and ecommerce in ever-changing proportions. Smart brands have embraced this omnichannel evolution,…

How long has it been since your last online purchase? If you’re like most people, the answer ranges from minutes to hours. If you have a smartphone, you know that any moment can be a consumer moment. If you have any digital subscriptions, you might be buying something right now. These days, you can buy things anytime, anywhere, with a…