For over 20 years, Porchlight has been a home improvement branding powerhouse. Our team of strategists, designers and digital specialists partner with brands at every stage, from concept to execution. We craft compelling narratives and ensure flawless implementation, propelling your brand to success in a competitive market.
Integrated Services
Many agencies take a one-size-fits-all approach. At Porchlight, we do things differently. We create a seamless brand experience, offering tailored creative services built specifically for the home improvement industry.
Strategy
Every great brand starts with a solid foundation. Whether you’re launching, repositioning or expanding, Porchlight provides the research, positioning and messaging expertise to set you up for long-term success.
Strategy Services:
- Discovery
- Audience Analysis
- Competitive Research
Branding
There’s a big difference between brands built well, and those built in a hurry.
In this way, brand building is like the experience of “The Three Little Pigs.” Some foundations stand the test of time while others crumble under pressure. At Porchlight, we build brands that endure.
Branding Services
- Brand Positioning
- Brand Identity
- Key Messaging
- Brand Standards
Media
A great brand deserves great visibility. We bring strategy and creativity together to launch your brand across retail and digital channels. Through testing and optimization, we refine your message for maximum impact.
Media Services
- Campaign Strategy & Execution
- Media Planning
Marketing
We connect your brand with the right audience through targeted marketing strategies. From digital to traditional campaigns, we ensure your message resonates and drives action, building lasting customer relationships along the way.
Marketing Services
Traditional Marketing
- Print Materials
- Shows & Events
Digital Marketing
- Web Design & Development
- Content & SEO Marketing
- Social Media
- Photography + Video
Visual Merchandising
- Product Packaging
- Point-of-Purchase (POP) Displays
- Structural Design
- 3D Renderings
Industry Experts
Porchlight is a creative partner that home improvement brands trust. With an unrivaled depth of industry expertise, we understand your audience and know how to navigate the unique challenges of home improvement retail.
