Professional contractors have different needs than everyday DIY customers. They’re busy, they’re working on multiple jobs at once and their time is money. When they visit your website, they expect speed, clarity and tools that help them get back to the jobsite faster. Suppliers and manufacturers that deliver these digital experiences earn loyalty – and repeat orders. Why the Pro…

As generational preferences shift, so do the marketing strategies that home improvement brands need to adopt. Millennials and Gen Z are not only significant consumers, but also influencers shaping retail expectations. Understanding their values, spending habits, and preferred marketing channels is key for suppliers and manufacturers that want to connect effectively and drive loyalty. To better understand these shifts, it…

As the holiday season approaches, home improvement brands and product suppliers have a unique opportunity to capture the attention of homeowners eager to refresh their living spaces. With the right strategies, you can turn this festive time into a powerhouse for boosting sales. Imagine your products featured in seasonal campaigns and promotions that motivate customers to start DIY projects or…

​In the home improvement industry, great products aren’t enough. Whether your brand is on shelves at The Home Depot, Lowe’s or both, today’s customer journey almost always starts online. That means your Product Information Page (PIP), or Product Description Page (PDP), is just as important as your in-store packaging or endcap placement. Think of your PIP or PDP as your…

Lowe’s delivered a standout Q2 performance that caught attention in the home improvement sector. Strong execution, strategic Pro investments and a confident outlook paved the way for growth opportunities ahead. Adjusted earnings per share came in at $4.33, beating the $4.23 consensus estimate. Net income reached $2.4 billion. Revenue totaled $23.96 billion, aligning with forecasts and reflecting a 1.1% comparable…

Home Depot delivered steady results in Q2 2025, with signs of resilience even amid macroeconomic headwinds and high borrowing costs. Here’s what stood out for home improvement brands: Sales totaled $45.28 billion, up 4.9% year-over-year. Comparable store sales rose 1% overall, with 1.4% growth in U.S. stores, a reassuring sign of consistent core demand. Adjusted earnings per share came in…

In today’s digital-first retail environment, your website isn’t just a storefront – it’s your brand’s handshake, sales pitch and service desk all rolled into one. For home improvement brands, user experience (UX) is especially critical. Whether customers are browsing for inspiration, researching how-to content or comparing products for a big project, a seamless, intuitive site experience builds trust – and boosts…

For home improvement suppliers looking to secure or grow shelf space with major retailers like The Home Depot or Lowe’s, the Product Line Review (PLR) is a pivotal – and often make-or-break – opportunity. It’s not just a meeting – it’s a strategic moment where product, pricing, insight, and innovation must align to move the needle for both brand and…

Short-form video has transformed how consumers discover, shop and engage with content, especially in the home improvement space. Platforms like TikTok and Instagram Reels are no longer just for dance trends and viral memes; they’ve become powerful tools for brands to reach younger audiences, build awareness and inspire DIYers in under 60 seconds. For home improvement brands, this is an…

Pricing wars are often front and center in today’s fast-evolving home improvement industry. However, as consumer expectations evolve, brand loyalty is no longer built on price alone. For home improvement brands, winning hearts (and repeat purchases) means creating value beyond discounts through experience, service, convenience, content and shared values. The Challenge of Competing on Price E-commerce platforms and real-time comparison…