Home improvement brands face a crucial question in the digital marketplace: How can a brand reach potential customers in an ever-developing online landscape? Thankfully, you’ve got two options: paid advertising and organic SEO. Which is better? Think of it this way: Imagine building your dream home online. You can’t build with just one tool, like a hammer or a paintbrush;…

In the dynamic world of home improvement retail, making a mark in big-box retailers like The Home Depot or Lowe’s is more than just an opportunity – it’s a transformative journey for your brand. We know just how important it is to nail your product line review (PLR), but moreover, successfully navigating a PLR is crucial for securing that coveted shelf…

Product photography can make or break your online sales. We all know that photography is an integral part of ecommerce. But there’s another secret weapon that often goes unnoticed: product photography retouching. It’s like the magician’s touch that can transform your digital storefront into a captivating display that shoppers can’t resist. Home improvement products can especially benefit. With the right touch, you can…

We’ve often talked about the importance of product packaging. Packaging isn’t just there to sell your product and protect it: It’s an opportunity to really say something about who you are as a brand. But it doesn’t stop there. Your packaging can also help improve your brand’s sustainability and save you money all at the same time. How? We’ll show you. What Is…

Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…