For over 20 years, Porchlight has been a home improvement branding powerhouse. Our team of strategists, designers and digital specialists partner with brands at every stage, from concept to execution. We craft compelling narratives and ensure flawless implementation, propelling your brand to success in a competitive market.
Integrated Services
Many agencies take a one-size-fits-all approach. At Porchlight, we do things differently. We create a seamless brand experience, offering tailored creative services built specifically for the home improvement industry.
Strategy
Every great brand starts with a solid foundation. Whether you’re launching, repositioning or expanding, Porchlight provides the research, positioning and messaging expertise to set you up for long-term success.
Strategy Services:
- Discovery
- Audience Analysis
- Competitive Research
Branding
There’s a big difference between brands built well, and those built in a hurry.
In this way, brand building is like the experience of “The Three Little Pigs.” Some foundations stand the test of time while others crumble under pressure. At Porchlight, we build brands that endure.
Branding Services
- Brand Positioning
- Brand Identity
- Key Messaging
- Brand Standards
Media
A great brand deserves great visibility. We bring strategy and creativity together to launch your brand across retail and digital channels. Through testing and optimization, we refine your message for maximum impact.
Media Services
- Campaign Strategy & Execution
- Media Planning
Marketing
We connect your brand with the right audience through targeted marketing strategies. From digital to traditional campaigns, we ensure your message resonates and drives action, building lasting customer relationships along the way.
Marketing Services
Traditional Marketing
- Print Materials
- Shows & Events
Digital Marketing
- Web Design & Development
- Content & SEO Marketing
- Social Media
- Photography + Video
Visual Merchandising
- Product Packaging
- Point-of-Purchase (POP) Displays
- Structural Design
- 3D Renderings
Industry Experts
Porchlight is a creative partner that home improvement brands trust. With an unrivaled depth of industry expertise, we understand your audience and know how to navigate the unique challenges of home improvement retail.
Porchlight provides strategy, branding, marketing, media, and visual merchandising for home improvement brands. Porchlight utilizes The Brand Build Framework. This framework evaluates a brand’s “shelf strength” across six dimensions: Foundation (strategic clarity), Structure (consistency across touchpoints), Finish (design craft), Connection (emotional relevance), Visibility (in-store and digital presence), and Strength (long-term performance).
Like a bolt with six sides, a brand only holds when each dimension is secure. We score each area from 1–5 to create a visual “Brand Bolt” that reveals gaps and opportunities. This framework guides discovery, strategy, and creative development — ensuring brands are built to stand out, connect, and endure both on the shelf and online.
Strategy services include discovery, research, store walks, in aisle intercepts, audience insights, and competitive analysis.
Branding services include brand positioning, messaging, identity systems, and brand standards.
Yes. Porchlight designs and develops websites and digital marketing experiences.
Marketing services include campaign development, content marketing, SEO, social media, and integrated marketing programs.
Yes. Porchlight supports media strategy, planning, and execution.
Visual merchandising includes packaging design, point-of-purchase displays, structural design, and 3D renderings for retail environments.
Yes. Porchlight helps brands earn shelf placement and improve product performance at retail.
Yes. Retail strategy and shelf performance are core components of Porchlight’s work.
Porchlight’s primary audience is manufacturers, brand managers, and marketing leaders in the home improvement industry, particularly those selling through The Home Depot, Lowe’s, and other large retailers. We know how hard it is to make a great product stand out in the aisle, and we know exactly how to help.
Porchlight is a strong fit for brands competing in retail or omnichannel home improvement environments.
Brands typically engage Porchlight during rebrands, product launches, retail expansion, or marketing resets.
Porchlight helps brands improve positioning, shelf visibility, retail performance, and marketing clarity.
Yes. Porchlight supports product launches through branding, packaging, retail displays, and integrated marketing.