Summer is one of the most competitive windows in home improvement retail. Grills, outdoor furniture, lawn and garden, lighting, fans – the seasonal floor fills up fast. And by the time most brands start thinking about summer execution, the best opportunities are already spoken for. That is the core challenge of seasonal retail: The moments that matter most require the…

Lowe’s reported first quarter fiscal 2026 results for the period ending May 1, 2026, delivering solid top-line growth and its fourth consecutive quarter of positive comparable sales. Despite CEO Marvin Ellison describing the housing market as the most challenging since the financial crisis, Lowe’s beat expectations on both the top and bottom lines and reaffirmed its full-year guidance. The results…

​The Home Depot reported first quarter fiscal 2026 results for the period ending May 3, 2026, posting solid top-line growth and positive comparable sales while reaffirming its full-year guidance. Despite ongoing consumer uncertainty and housing affordability pressure, the company delivered results in line with expectations and signaled that the underlying demand environment remains stable. Inside the Results What Drove the…

Memorial Day is one of the biggest retail moments of the year in home improvement. Shoppers are ready to spend on outdoor projects, grilling products, lawn and garden accessories, and everything in between. It signals the true start of summer for most shoppers. Project lists are long, motivation is high and retailers are actively building out seasonal sets with displays…

Every April, Earth Month gives brands a reason to talk about sustainability. But the brands winning in this space are not treating it as a one-and-done calendar moment. They are building a sustainability story that is authentic, consistent and woven into everything they do, from the way a product is made to the way it shows up on the shelf…

Shoppers say they want sustainable products. However, in the aisle, most of them aren’t buying. That gap isn’t a shopper problem – it’s a brand problem. Retailers are tired of carrying products that check the sustainability box but sit on the shelf and don’t sell. The brands winning right now are not the ones with the longest list of green…

If you have ever sat in a meeting with a retailer, merchant, or agency partner and heard a sentence like, “We need to update the PIP before the PLR so the QP can land on the sidecap”, you are not alone.  Home improvement retail is full of shorthand. Merchants, marketers, packaging teams and store associates rely on acronyms to move…

In home improvement retail, shoppers move fast, and store associates have little time for merchandising. A PDQ display gives brands a simple and effective way to get products on the floor quickly while also elevating visibility. A strong PDQ does more than hold product. It speeds up replenishment, improves shopability, and helps your brand stand out in busy aisles at…

Lowe’s reported fourth quarter and full-year fiscal 2025 results for the period ending January 30, 2026, posting positive comparable sales in Q4 and outlining a full-year 2026 outlook that signals confidence despite continued uncertainty in the home improvement market.  Inside the Results Q4 fiscal 2025 highlights Full-year fiscal 2025 highlights What Drove the Quarter Lowe’s positioned the quarter as evidence…

The Home Depot reported fourth quarter and full-year fiscal 2025 results for the period ending February 1, 2026, showing slightly positive comparable sales but lower earnings, plus a new set of growth targets for fiscal 2026. Inside the Results Q4 fiscal 2025 highlights Full-year fiscal 2025 highlights Why the Performance Fell Short Even with slightly positive comps, profits and EPS…