As the leading home improvement retailer, The Home Depot’s performance serves as an indicator for broader industry trends and movements within the home improvement sector. The retail giant’s earnings report for the first quarter of 2024 offered a glimpse into the state of home improvement.  Q1 2024 Sales and Comparable Sales Key Takeaways for Home Improvement Brands Product Categories Key…

Have you ever been drawn to a certain color of paint for your home or felt a certain way about a product just because of its color? This isn’t just by chance; it’s a result of color’s impact on our feelings and is all about color psychology. In home improvement marketing, this fact is no less true. Whatever your brand…

ESG (environmental, social and governance) are interconnected concepts that go beyond maximizing financial returns by urging businesses to consider their impact on the planet, their employees and the communities they operate within. As climate change concerns deepen, and social equity becomes more important to our society, many companies are formalizing ESG programs to ensure intentional efforts protect their current and…

We recently attended InFronts, The Home Depot’s inaugural Marketing Summit where the home improvement giant dives into consumer insights, media trends and the home improvement market. The Home Depot announced that they have rebranded Retail Media+ to Orange Apron Media, evidencing the strength and value of their brand equity. We’re excited to share insights from this exciting summit and rebranding effort to…

In the bustling marketplace of home improvement marketing, standing out means not just being seen, but also being remembered. When traditional text and images can no longer shoulder this task, it’s time for video marketing to take center stage. Through video, brands become storytellers, educators and trusted advisors, offering a window into their products’ real-world applications and emotional resonance. The…

Imagine this: Your potential buyers are browsing the aisles of a home improvement store, overwhelmed by a sea of power tools and hardware, unsure where to begin their next project. Suddenly, a display catches their eye – vibrant signage showcasing a beautifully renovated living space accompanied by clear steps and product recommendations. This, my friends, is the power of beginning…

In the competitive landscape of marketing, particularly within the home improvement sector, differentiating your brand goes beyond making noise – it’s about creating resonance. Crafting personas is a strategic approach that enables your brand to connect with your audience on a personal level, ensuring your message isn’t just heard but felt. This guide is designed for marketing professionals looking to…

As home improvement enthusiasts ourselves, we’re always monitoring the pulse of the industry. Recently, Lowe’s released its Q4 2023 earnings report, offering valuable insights into the current state of the home improvement market. While financial reports might seem like dense jungles of numbers, we’re here to help you navigate the key takeaways and understand what they might mean for the…

As home improvement marketing specialists at Porchlight, we have to monitor industry trends closely. So, when Home Depot, the leading home improvement retailer, releases its quarterly earnings report, we listen. The recent Q4 2023 report offers valuable insights into consumer behavior, market trends and potential implications for home improvement brands regarding marketing strategies. Let’s delve into the key takeaways. Sales…

Home improvement brands face a crucial question in the digital marketplace: How can a brand reach potential customers in an ever-developing online landscape? Thankfully, you’ve got two options: paid advertising and organic SEO. Which is better? Think of it this way: Imagine building your dream home online. You can’t build with just one tool, like a hammer or a paintbrush;…