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Are You Ready for Omnichannel Marketing? Here’s How to Find Out.

Everyone is talking about omnichannel marketing, which may have you wondering, “Are we ready for omnichannel marketing?” Omnichannel is certainly the new buzzword in retail marketing, and there are plenty of brands for whom it makes a lot of sense. But there are equally, if not more, brands for whom multichannel strategies are a better fit. This is especially true...
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