Walking into a big-box home improvement store makes getting lost in the possibilities easy. Aisles stretch before you endlessly, filled with products vying for your attention. But one display stops you in your tracks. It’s not just the powerful tools or the vibrant paint colors; it’s the story they tell. Welcome to the world of visual merchandising, where displays are…

When crafting online content, customer attention is king. How will you grab it? In this world of ever-shrinking attention spans, how will you keep customers with you long enough to make your pitch? And how do you make sure that moment sticks with them? That’s where embeds come in, ready to break the scroll barrier and keep your audience glued to…

As one of the leading names in home improvement retail, Lowe’s second quarter 2024 earnings release was in line with what rival The Home Depot reported last week – homeowners continue to wait on taking on bigger home improvement renovations in favor of smaller, more cost-effective projects. Lowe’s beat second-quarter earnings expectations, but sales fell 5.5%, and comparable same-store sales…

Homeowners continue to wait for lower interest rates before spending on bigger projects as Home Depot’s second quarter earnings and sales beat expectations, but comparable same-store sales decreased and are now expected to continue to decline by 3–4% instead of the 1% that was originally forecasted. In fact, the second quarter marked the seventh straight quarter of negative sales growth….

In the competitive world of home improvement marketing, capturing consumers’ attention is crucial. Instead of relying on basic product shots and plain backgrounds, today’s audiences crave immersive experiences and emotional connections. Real, live, on-location photography/video is easily the best option for this. But what if a lot of time, money and resources aren’t available? What if total control is needed…

In the vibrant world of home improvement brand marketing, one element stands out as a powerful tool for capturing consumers’ attention and hearts: emotion. Emotional marketing, as it’s known, is the practice of using emotion to make your audience notice, remember, share and buy. A prospective homeowner scrolling through endless product specs and how-to guides is about as thrilling as…

In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As marketing professionals, we need to guide them on a journey – the buyer journey – from the initial spark of inspiration to the moment they become loyal brand advocates. This journey unfolds in four distinct stages, each requiring a unique approach to messaging and connection….

They say modesty is a virtue, but we’re setting it aside for a bit of shameless self-promotion. Why? Because we’re excited about what we do and can’t wait to share it with you. So, buckle up and get ready for a fun, informative and slightly self-congratulatory journey through the world of Porchlight. Who We Are Welcome to Porchlight, where we…

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. And one of the recent game-changers in the digital realm is the rise of ad blockers. These tools empower users to take control of their online experiences by filtering out intrusive ads. While this may initially seem like a challenge for marketers, it presents a remarkable…

As one of the leading names in home improvement retail, Lowe’s sales performance points to overarching movements and trends in the industry. The retailer’s first quarter 2024 earnings release confirmed that there is still upside in the market as sales performed as expected, confirming the opportunity to focus more on affordable home improvement projects. The retailer’s investments in operational improvements…