At Porchlight, we build home improvement brands. Our agency is rooted in the industry and invested in its future. We’re more than just industry insiders – we’re home improvement consumers, innovators and creators. Who better to trust with your home improvement brand?
About the Team
For over two decades, Porchlight has been working to build better brands for home improvement. We are a hardworking, fast-moving, multidisciplinary team of professionals. At Porchlight, we don’t just work on your brand – we treat it like our own. Relationships are a big part of our culture, both with clients and with each other. Unlike many agencies in our field, when you work with Porchlight, you benefit from a longstanding team, many of whom have been with the company for 10 years or more.
About the Company
We are an Atlanta-based design agency rooted in retail. Founded in 2003, our team handles everything from packaging and brand identity to digital media. We are committed to creating product, brand, and informational experiences that engage an audience and produce results. At Porchlight, we make your brand the hero, whether in-store, online, in print or in conversation.
Our combined team gives you access to decades of creative and industry expertise. Founder Greg Corey has over 25 years of experience in the retail creative industry. We offer a full range of capabilities, including design, art direction, copywriting, digital strategy and deployment, print expertise, photography, video and more.
Agency Values
Make time for what matters most.
We give a full day’s work and know when it’s time to call it a day. We value family time and play time as opportunities to be inspired.
Take pride in hard work.
We understand that talent alone is not enough. We take initiative and hold ourselves accountable for getting things done right.
Practice everyday leadership.
We lead from whatever seat we’re in by communicating consistently, candidly, constructively and compassionately.
Always be hungry.
We ask questions, seek out learning, think through possibilities and exercise creativity.
How We’re Different
At Porchlight, we know that every product has to be sold twice, which is why any home improvement retail strategy worth its weight includes a mixture of B2B and B2C tactics. We don’t just help brands get on the shelf, we make sure they move off the shelf.
Getting on
the Shelf
- PLR
- Planograms
- 3D Renderings
- Mockups
- Launch
- Packaging
- Marketing
- Merchandising
Moving off
the Shelf
- Sales
- Advertising
- Ecommerce
- Social Media
- Growth
- Ratings & Reviews
- Test & Measure
INDUSTRY EXPERTS
Porchlight is a creative partner dedicated to the home improvement retail industry. With an unrivaled depth of industry expertise, we understand your audience and thrive in navigating the intricacies of the home improvement retail terrain.
INTEGRATED SERVICES
Unlike agencies that specialize in web development or packaging and apply the same process to every industry, Porchlight is dedicated to creating a holistic brand experience, offering a full range of creative services specific to the home improvement industry.
Porchlight in the Media
There is no substitute for hard work. This is our philosophy, and the words we live by. It’s what drives our passion for great design and fuels our quest to solve the toughest of challenges. Our work speaks for itself, but so do our industry contributions. Porchlight founder Greg Corey is a recognized expert in retail, branding and design. And as a speaker and media contributor, Greg loves to talk about various topics in these industries. Here are some specific subjects he can speak to:
- When to rebrand (and when not to)
- The biggest problems
- Packaging design as a market influencer
- Social media advertising strategies
- The role of brand identity
- Point-of-purchase product displays
- The world of digital marketing
Media Inquiries
Porchlight in the Media
Porchlight is an Atlanta-based Advertising and design agency focused on home improvement marketing. Porchlight exists to help home improvement brands shine – in retail, online, and in the hearts of the customers who use their products.
We are not a generalist design agency. We are a creative partner dedicated to the home improvement retail industry, combining deep category expertise, retail insight, and strategic creativity to help our clients succeed on the shelf and beyond.
Porchlight is headquartered in Atlanta, Georgia at 3330 Cumberland Blvd. Suite 1025, Atlanta, Georgia 30339
Porchlight was founded in 2003 by Greg Corey.
Porchlight specializes in the home improvement industry, including retailers, manufacturers, and product brands. We are a creative partner dedicated to the home improvement retail industry, combining deep category expertise, retail insight, and strategic creativity to help our clients succeed on the shelf and beyond.
Porchlight is the only brand and marketing agency specializing exclusively in the home improvement retail industry.
What Makes Us Different
- Industry Experts – We’ve worked inside The Home Depot and alongside national retailers. We know how the process works, from approval to placement.
- B2B/B2C Dexterity – We understand that every home improvement product has to be sold twice — to the retailer and to the consumer .
- Integrated Services – We offer a holistic mix of brand strategy, identity, packaging, and marketing designed specifically for home improvement brands.
In short, Porchlight helps home improvement brands get on the shelf and off the shelf.
Porchlight is best known for helping home improvement brands stand out at retail through strategic branding, visual merchandising, and shelf-focused marketing. We know how hard it is to make a great product stand out in the aisle — and we know exactly how to help.
No. Porchlight is a creative partner dedicated to the home improvement retail industry, combining deep category expertise, retail insight, and strategic creativity to help our clients succeed on the shelf and beyond.
Yes. Porchlight supports both B2B and B2C brands within the home improvement ecosystem.