To succeed in home improvement retail, you need a marketing partner who knows the industry. We are Porchlight, where home improvement industry expertise meets marketing strategy and creative implementation.  

Today’s shelves are stocked chock-full of products. And get this: It takes only four seconds for someone to decide if they’re going to take your product home. That’s why your product’s got to pop (off the shelf and into the shopping cart). Check out these tips for effective packaging, straight from our design team: Keep it Simple. Simple design is…

Picture walking into a big-box retailer in search of a product. Easy enough, eh? Well, let’s keep going. This particular trip has you seeking a non-routine product. So, you’re heading to the shelf in search of some information and clarity. Maybe you are a novice in the category, and you need a lot of answers. Maybe you’re familiar with the…

We’re all adults, here. We’re all really busy. We get it, the tyranny of the urgent is more urgent than ever. But, let’s take a minute and talk about that misspelling on your website. Then, let’s talk about that grammatical hiccup on your packaging. It’s just not okay. There are a lot of really smart people selling really great products,…