To succeed in home improvement retail, you need a marketing partner who knows the industry. We are Porchlight, where home improvement industry expertise meets marketing strategy and creative implementation.
VP Merchandising/Sustainability at The Home Depot
What I admire about the Porchlight team is the degree of ownership they attach to each project. They take it personal, and they have tremendous pride in the final results.
What 2023 Means for Your Brand
Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…
Implementation and Execution: They’re Two Separate Things
If you follow our insights, you know that this article follows similarly themed content on research, personas and marketing strategy. Assuming you have done your research and adopted a collaborative strategy, you are ready to move into creative. Unfortunately, this doesn’t mean you get to check off deliverables just yet. There’s a critical step you’ll need to consider first, and it’s called implementation. Implementation…
Positioning Your Brand for New Markets
One of the main reasons clients reach out to Porchlight is our industry knowledge, which comes in handy for brands entering the home improvement market. As home improvement continues to outperform other retail sectors, more and more products are seeking inroads. And smart brands know that entering a new market requires strategy. While there are many reasons to consider market…
What ChatGPT Means for the Future of Home Improvement Marketing
Unless you’ve been living under a wi-fi-less rock for the past six months, you’ve definitely heard about ChatGPT. The AI chatbot has hundreds of functions – and there are about as many opinions on it, too. The takes have been coming fast and furious: It’s scary! It’s going to replace human workers and take our jobs! It’s making us lazy! It’s…