Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…

If you follow our insights, you know that this article follows similarly themed content on research, personas and marketing strategy. Assuming you have done your research and adopted a collaborative strategy, you are ready to move into creative. Unfortunately, this doesn’t mean you get to check off deliverables just yet. There’s a critical step you’ll need to consider first, and it’s called implementation. Implementation…

One of the main reasons clients reach out to Porchlight is our industry knowledge, which comes in handy for brands entering the home improvement market. As home improvement continues to outperform other retail sectors, more and more products are seeking inroads. And smart brands know that entering a new market requires strategy.  While there are many reasons to consider market…

Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…