Building Brands that Build

Our experience with home improvement retailers and brands is second to none. We’ve done it all. Seen it all. We help home improvement retailers and brands stay top-of-mind, enhance digital experiences and make products shine brighter on shelves.

BACKGROUND BUILDING

Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally.

How we do it
AUDIENCE BUILDING

There’s a big difference between brands built well, and those built in a hurry. Some methods and materials hold up better than others.

Built to last
BRAND BUILDING

Once you build a great brand, the day-to-day work begins. Implementation is where the creativity and strategy come together.

Start engaging
Burkmann’s Song of america | Branding
SANY ConExpo | Branding
Eco Cork Foam | Video
Equinox | Digital Marketing
Hillman | eCommerce
Ironforce | Packaging
The Home Depot | Brand Collateral
Husky | Photography
The Home Depot | Web Development
Explore our other case studies

Clients

What I admire about the Porchlight team is the degree of ownership they attach to each project. They take it personal, and they have tremendous pride in the final results.

Ron Jarvis

VP Merchandising/Sustainability

The Home Depot

Insights

General

Short-Form Video: How Brands Can Win on TikTok and Instagram Reels

Short-form video has transformed how consumers discover, shop and engage with content, especially in the…
Brand Strategy

How Brands Can Build Loyalty in a Price-Driven Market

Pricing wars are often front and center in today’s fast-evolving home improvement industry. However, as…
Industry Insights

The DIY vs. DIFM Consumer: How Retailers Can Win Both Markets

In today’s home improvement landscape, the line between do-it-yourself (DIY) and do-it-for-me (DIFM)…
Industry Insights

Lowe’s Q1 2025 Earnings: Positive Signals for Brands in a Steadying Home Improvement Market

Lowe’s Q1 2025 earnings reflect a steady foundation for continued growth, bolstered by momentum in its Pro…
Industry Insights

The Home Depot’s Q1 2025 Earnings: Solid Start to the Year Signals Opportunities for Home Improvement Brands

The Home Depot kicked off fiscal 2025 with strong momentum, reporting Q1 results that reinforce its…
General

7 Ways to Design More Sustainable Packaging

As Earth Month is here, sustainability takes center stage in consumer conversations and brand initiatives….
Industry Insights

Inside InFronts 2025: The Evolution of Orange Apron Media

The Home Depot recently hosted its second annual InFronts event in Atlanta, unveiling significant…
Brand Strategy

Transforming the Customer Experience with Hyper-Personalization

In the ever-evolving landscape of customer experience, hyper-personalization is emerging as a game-changer…
Brand Strategy

How Brands Can Adapt to the Homeowner’s Digital Journey

In today’s digital-first world, homeowners are constantly connected, whether they’re browsing for home…
Industry Insights

Lowe’s Q4 2024 Earnings Release: Same-Store Sales Turn Positive

Practically mimicking rival Home Depot’s earlier earnings release, Lowe’s Q4 2024 earnings featured…
Industry Insights

The Home Depot’s Q4 2024 Earnings Release: Same-Store Sales Growth, Lowered 2025 Guidance

The Home Depot reported better-than-expected Q4 2024 earnings, but guidance for 2025 was lowered to only…