Product photography can make or break your online sales. We all know that photography is an integral part of ecommerce. But there’s another secret weapon that often goes unnoticed: product photography retouching. It’s like the magician’s touch that can transform your digital storefront into a captivating display that shoppers can’t resist. Home improvement products can especially benefit. With the right touch, you can…

If you follow our insights, you know that this article follows similarly themed content on research, personas and marketing strategy. Assuming you have done your research and adopted a collaborative strategy, you are ready to move into creative. Unfortunately, this doesn’t mean you get to check off deliverables just yet. There’s a critical step you’ll need to consider first, and it’s called implementation. Implementation…

A year after posting our blog Who’s a Star? A Brand’s Guide to Ratings and Reviews, we decided to repost it since it’s now more prescient than ever. Why? With the economy’s recent fluctuations, our clients have been asking us how they can make their marketing dollars stretch even further. Our number one recommendation is getting on top of their ratings and…

Unless you’ve been living under a wi-fi-less rock for the past six months, you’ve definitely heard about ChatGPT. The AI chatbot has hundreds of functions – and there are about as many opinions on it, too. The takes have been coming fast and furious: It’s scary! It’s going to replace human workers and take our jobs! It’s making us lazy! It’s…