From time to time, we all need a change. The same is true for brands. If you’re plugged into the world of branding, it may seem like there’s more rebranding happening on any given day than there is branding. Thankfully, that’s not the case. While it’s true that certain industries refresh their brands more often than others, it’s not routine…

Picture walking into a big-box retailer in search of a product. Easy enough, eh? Well, let’s keep going. This particular trip has you seeking a non-routine product. So, you’re heading to the shelf in search of some information and clarity. Maybe you are a novice in the category, and you need a lot of answers. Maybe you’re familiar with the…

If you’ve read any of our articles on ecommerce, you know that we’re adamant about the role of photography in the online shopping experience. High-quality imagery provides consumers with a pre-purchase experience. When that experience is positive, it can lead to sales, good reviews and even loyal fans. Photography and video combined are what we refer to as digital assets….

These days, retailers are nervous and with good reason. The COVID-19 pandemic caused consumer behavior and technology to leap forward. Many retailers are struggling, while the Amazons and Instacarts of the world have charged ahead. The Amazon effect is rippling through our economy at lightning speed. It’s changing technology, raising expectations and turning retail inside out. After the upheaval of…

The team at Porchlight is a pretty special mix, and this month’s workaversaries are a perfect representation of why it works so well. The diversity of experience and enthusiasm is a particular sweet spot for us, and one person who seems to have both traits cornered is Natalie Moffett. Natalie has been part of Porchlight since the early days, which…