If you follow our insights, you know that this article follows similarly themed content on research, personas and marketing strategy. Assuming you have done your research and adopted a collaborative strategy, you are ready to move into creative. Unfortunately, this doesn’t mean you get to check off deliverables just yet. There’s a critical step you’ll need to consider first, and it’s called implementation. Implementation…

In today’s digital marketplace, so much of our experience is artificial. This is particularly true with online shopping, where what you see isn’t always what you get. Consumers are far more cynical today than a decade ago, which is why more and more shoppers are turning to online ratings and reviews for advice. Like the rest of ecommerce, the volume…

The possibility of a recession has been haunting the market since earlier this year when gas and housing prices began to rise, along with inflation. Although these factors have decreased in recent weeks, consumers and retailers alike have every reason to be wary. So what could a possible recession mean for the home improvement market and its retailers? Is the…