If you follow our insights, you know that this article follows similarly themed content on research, personas and marketing strategy. Assuming you have done your research and adopted a collaborative strategy, you are ready to move into creative. Unfortunately, this doesn’t mean you get to check off deliverables just yet. There’s a critical step you’ll need to consider first, and it’s called implementation. Implementation…

In today’s digital marketplace, so much of our experience is artificial. This is particularly true with online shopping, where what you see isn’t always what you get. Consumers are far more cynical today than a decade ago, which is why more and more shoppers are turning to online ratings and reviews for advice. Like the rest of ecommerce, the volume…

Seasonality is a term we use to describe the routine peaks and valleys in annual retail sales and traffic. Seasonality originated in the grocery industry where variety was tied to seasons, and timely promotion was a competitive advantage. Then, as global markets delivered year-round abundance, growing cycles became irrelevant, and retailers had to find new ways to promote variety and…