Building Brands that Build

Our experience with home improvement retailers and brands is second to none. We’ve done it all. Seen it all. We help home improvement retailers and brands stay top-of-mind, enhance digital experiences and make products shine brighter on shelves.

BACKGROUND BUILDING

Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally.

How we do it
AUDIENCE BUILDING

There’s a big difference between brands built well, and those built in a hurry. Some methods and materials hold up better than others.

Built to last
BRAND BUILDING

Once you build a great brand, the day-to-day work begins. Implementation is where the creativity and strategy come together.

Start engaging
Burkmann’s Song of america | Branding
SANY ConExpo | Branding
Eco Cork Foam | Video
Equinox | Digital Marketing
Hillman | eCommerce
Ironforce | Packaging
The Home Depot | Brand Collateral
Husky | Photography
The Home Depot | Web Development
Explore our other case studies

Clients

What I admire about the Porchlight team is the degree of ownership they attach to each project. They take it personal, and they have tremendous pride in the final results.

Ron Jarvis

VP Merchandising/Sustainability

The Home Depot

Insights

Marketing

Boost Your Sales this Season: Proven Holiday Marketing Strategies for Home Improvement Brands

As the holiday season approaches, home improvement brands and product suppliers have a unique opportunity…
eCommerce

Digital Shelf Optimization for Home Improvement Brands

​In the home improvement industry, great products aren’t enough. Whether your brand is on shelves at The…
Industry Insights

Lowe’s Q2 2025 Earnings Recap: Pro Power Drives Growth

Lowe’s delivered a standout Q2 performance that caught attention in the home improvement sector. Strong…
Industry Insights

Home Depot Q2 2025 Earnings Recap: Steady Sales, Solid Strategy

Home Depot delivered steady results in Q2 2025, with signs of resilience even amid macroeconomic headwinds…
Marketing

Top 10 UX Best Practices for Home Improvement Websites

In today’s digital-first retail environment, your website isn’t just a storefront – it’s your brand’s…
Brand Strategy

The Ultimate Guide to a Product Line Review (PLR)

For home improvement suppliers looking to secure or grow shelf space with major retailers like The Home…
General

Short-Form Video: How Brands Can Win on TikTok and Instagram Reels

Short-form video has transformed how consumers discover, shop and engage with content, especially in the…
Brand Strategy

How Brands Can Build Loyalty in a Price-Driven Market

Pricing wars are often front and center in today’s fast-evolving home improvement industry. However, as…
Industry Insights

The DIY vs. DIFM Consumer: How Retailers Can Win Both Markets

In today’s home improvement landscape, the line between do-it-yourself (DIY) and do-it-for-me (DIFM)…
Industry Insights

Lowe’s Q1 2025 Earnings: Positive Signals for Brands in a Steadying Home Improvement Market

Lowe’s Q1 2025 earnings reflect a steady foundation for continued growth, bolstered by momentum in its Pro…
Industry Insights

The Home Depot’s Q1 2025 Earnings: Solid Start to the Year Signals Opportunities for Home Improvement Brands

The Home Depot kicked off fiscal 2025 with strong momentum, reporting Q1 results that reinforce its…